Well it happened. Yesterday hundreds of millions dollars was spent to show America advertisements, and that doesn't include production value. Hundreds of millions of dollars to promote products to hundreds of millions of people tuned in to watch a football game. It's very interesting idea when you think about it. Going into the advertising industry made yesterday quite an event for me. I have to admit there were many commercials that let me down. However, this made the truly great ads stand out even more. Below are my top picks. These are solely based on my opinion. I focused on three things; writing, artistic value, and memorability. They are in no particular order except for one. Let's just say I saved the best for last.
This ad may not be the most popular but the idea was brilliant. It comes from a truly spectacular agency over in the Rockies, Crispin Porter & Bogusky (CPB). The ad is simple and gives you an inside look at the people behind the technology we sometimes take for granted on our phones. Plus I loved the little stab at Alec Baldwin at 0:19 (if you don't know what I am talking about Google News Search Alec Baldwin gets kicked off plane for playing words with friends). Good job CPB. They also had an amazing Hulu ad that I was tempted to put on this list as well just because there was an Arrested Development line in it. You can check out their other work here.
Audi ran this commercial right after kickoff. It's simple, well executed, and takes a popular trend and completely destroys it. With the hash-tag #SoLongVampires displayed at the end thousands of tweets rolled in by the minute and hundreds per minute are still rolling in. Hats off to you Venables Bell & Partners. Check 'em out here.
Goodby Silverstein I think wins for best group of ads. This apocalyptic spot was put together so well. When you make fun of Ford and remind the human population Twinkies are the one food you can depend on for surviving the end of the world it just makes your ad that much sweeter.
Goodby Silverstein's second Chevy ad which was a compilation of all the stunts they put the Sonic through. Each individual stunt alone could have been an amazing ad. I highly recommend you check each stunt out (fine, you lazies here they are: Chevy Sonic Skydive, Rob Dyrdek Chevy Sonic Kickflip, Chevy Sonic Bungee Jump, and Chevy Sonic OK Go Music Video). Check out more of Goodby Silverstein's work here.
Can it getter better than the 80s classic Ferris Bueller's Day Off? This Honda CR-V commercial comes pretty close. So many little things about this commercial brought big smiles to my face. For example, the stare down with the walrus at the museum reminded me of his walrus comment in the movie. For your information I have that entire monologue from the movie memorized, because I'm a boss. RPA did this little ditty along with the Jerry Seinfeld Acura commercial. Check out their stuff here.
Nothing really needs to be said about this ad. It speaks for itself. I hope one day to write like this. Commercials of this caliber are the reason I am getting into the industry. The geniuses at Wieden & Kennedy put this beautiful piece together. They are also the mad scientists behind the Old Spice campaign, yeah those guys. Their work.
Well that is my take on the biggest day in advertising. Of course there were other great commercials but these are my tops. If you think I completely botched this list comment and let me know.
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